INTEL
Few companies have changed the technology landscape as profoundly as Intel has; and fewer yet are able to continue evolving it for decades. Intel, and it’s relentless pursuit of Moore’s Law, is one of those companies. But as well known as they are, worldwide, Intel still has to find ways to communicate their innovations to those whose legislation and potential regulations can have a significant impact on the company’s business. As Intel continues to move from being “just” an ingredient brand to becoming a hub for the ever-widening Internet of Things, communicating about who they are and what they believe in is as important, if not more so, than communicating about the benefits of their products. So whether using the ubiquitous “bunny suits” or just the hint of a microprocessor, the online, outdoor and print advertising that's run in and around DC has been about more than clean rooms and nanometers—it’s been about Intel’s commitment to doing business the right way.