NOBLE ENERGY
As one of Colorado’s foremost producers of natural gas, Noble Energy has a unique brand to deliver to a unique audience. While many companies talk a good game when it comes to doing business the right way, not as many of them actually deliver on that promise. But Noble is a different kind of energy company—one that would not only work with state government and other organizations to write the toughest methane emissions regulations in the country, but also stand up and admit when a few of their older wells were out of compliance with those regulations. Nevertheless, convincing an understandably environmentally minded population to take a closer look at Noble, and hold them accountable, required a campaign that would be more about principles than production.