PARALYZED VETERANS OF AMERICA
Most of the time, when you want your company or organization to stand out in a crowded category, demonstrating superiority is an important part of the effort. But when your category is helping wounded warriors, and you don’t want to even accidentally denigrate other organizations in that category, the task is more complicated and nuanced. Fortunately, it’s also more inspiring. The athletes featured in PVA’s “Unstoppable” campaign are more than examples of what’s possible; they’re also role models for people of all levels of ability. See what makes them unstoppable, and you’ll see what makes PVA so unique and empowering.